Our Mission: Building a Financially Confident Generation
We believe every child deserves the tools to shape a positive financial future. At SmartPounds Junior, we're committed to equipping families with lifelong money skills.
Our Story
SmartPounds Junior began when a group of passionate educators and finance professionals noticed how many young people struggled with managing money. Our founder, Emily Carter, saw a gap between real-life money challenges and what children were learning in school. With the help of teachers, parents, and advisors, SmartPounds Junior launched in Liverpool, combining playfulness and credibility to inspire children, teens, and families across the UK.
Meet Our Founder
Emily Carter is a certified financial educator and former primary teacher. Her vision for SmartPounds Junior is rooted in practical experience and genuine care for young learners’ futures.
Timeline of Impact
- 2020: SmartPounds Junior launches in Liverpool schools
- 2021: Parent & Child Coaching added due to family demand
- 2022: Programme expansion across Merseyside and North West
- 2023: Recognised by the Financial Education Partnership Network
Why Financial Education Matters
87% of parents wish their children learned more about money in school
Students with early finance education save up to 30% more as adults
Award-winning curriculum, tailored for real-world impact
SmartPounds Junior helps children learn the value of money, empowering them with knowledge—and confidence—that lasts a lifetime. Our work has touched hundreds of families and schools nationwide.
Success Stories
“The SmartPounds team made finance approachable for our school. The benefits go far beyond the classroom.”
Ella J., Parent, Liverpool
“Excellent workshops—our pupils are more curious and confident about money topics!”
Mrs. Grant, Brookside Academy